Personal care products company Unilever has chosen packaging solutions provider Payne’s Rippatape by for a new men’s grooming multipack offer in Chile.
The tape is being used on 20,000 promotional ‘Total Protection’ cardboard gift boxes, each of which contains a Clear Men 400ml shampoo and AXE deodorant body spray.
A 4mm, 60 micron Rippatape near the top of the rear of the box allows the end user access to remove the products.
Besides allowing for easy opening, the Rippatape tab also makes it unambiguous to the consumer where the pack should be opened.
Unilever’s use of Rippatape was said to have been driven by the desire to make the packaging+ consumer-friendly and safe.
Payne’s Latin America general manager Tadeu Margaria said Rippatape offers significant commercial and environmental advantages to manufacturers and brand owners for the easy opening of boxes and cartons.