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Unilever chooses JDO for Clear design

Unilver has partnered with JDO Brand Design & Innovation for haircare brand Clear for the North America launch.

The North American launch activities are being headed by Heidi Klum, and involve digital campaign.

Clear global brand director Francois Renard said JDO has managed to capture the spirit of Clear, create pack designs for the US market, and represent the massage hair care.

JDO creative director Ben Oates claimed that Clear US builds on the brand’s global equities with a fresher and more appealing look for the Americans.

"Clear US doesn’t play by the typical American haircare category rules, it plays by style and beauty rules and that’s a unique and inspirational positioning to leverage," added Oates.