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Tullamore Dew Irish whiskey gets makeover

Distilling company William Grant & Sons has relaunched its Irish whiskey Tullamore Dew in premium packaging, giving more emphasis to the brand’s dated identity and heritage extending back to 1829.

Being touted as ‘a timeless new look with a modern twist’, the new packaging would focus on Tullamore Dew’s ‘award-winning credentials’, according to Packaging Today.

A blend of all three types of Irish whiskey, of pot still, malt and grain, Tullamore Dew is triple distilled and matured in seasoned oak casks.

In addition to the marketing investment, earlier in 2012, William Grant & Sons announced plans to fund a new state of the art distillery in Tullamore town, west of Dublin in Ireland.