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Tropical Sun unveils new design for sauces

Tropical Su has carried out a major revamp of its packaging design by introducing a new-look for its sauces.

The new sauces feature a strip of the brand’s traditional mottled yellow at the top of each label along with the company’s logo.

With the new changes, customers will easily be able to read the name of each product as it has been made clearer.

The product name on the new designs sits in front of a plain block colour, which in some cases has been taken from the original packaging design.

Tropical Sun Foods brand manager Jag Singh said the development of the new design came from a lot of insight and consumer feedback.

"It is simple and uncomplicated, which is a reflection of what Tropical Sun represents as a brand," Singh said.

"Alongside rolling out the rebrand across all our products over the next 12 months, we will be announcing a range of exciting new products.

"Plans are also under way for a major consumer awareness drive launching this year as part of a long-term strategy to continue to grow the brand and support retailers."