Dairy products manufacturer Tillamook has introduced a new packaging design for its entire products range.
With the new packaging, the company will be able to offer its brands with more product information, detailed flavor descriptions and recipe suggestions.
The company’s first products that will be available in new look include 12oz stacked sliced cheeses, 8oz shingle sliced cheeses, and stand-up shreds of different sizes. Remaining products with new packaging design will be launched in early 2014.
According to the company, all its shreds will be offered in a stand-up bag made with less packaging material.
Tillamook senior director of marketing John Russell said, "We feel that this new design works harder in presenting a premium image of our high quality products while remaining relatable to all of our fans."
The company took the assistance of Sandstrom Partners and Flint Design for the new packaging design.