Tetra Pak has announced that the company plans to offer beverage cartons bearing the label of the Forest Stewardship Council (FSC) to customers in Sweden, Denmark and Belgium.
Tetra Pak is aiming to supply Swedish customers with about 600 million and Danish customers with 270 million FSC-labelled packages in 2010.
In Belgium, starting with retailer Colruyt, the company plans to offer 700 million FSC-labelled packages.
In Italy, starting this month, the farmers’ cooperative Valfrutta, will packs its smoothies and nectars in FSC-labelled Tetra Brik Aseptic packages in a variety of sizes.
The launch of FSC-labelled cartons in these three countries follows similar moves in markets such as China, France, Germany and the UK, marking another step towards Tetra Pak’s goal of having all its packages bear the FSC label.
The FSC label, considered the highest standard for the sustainable sourcing of wood fibres, aims to assure consumers that the wood fibres in the package are traceable all the way through the supply chain and that the paperboard used in the package comes from FSC-certified forests and other controlled sources.