Tequila el Jimador has re-designed its bottle in order to expand the brand's footprint in the US and Mexico.
The new bottle design features an illustration of the Jimador and its additional features include bigger size, colored metallic label design and uniform caps.
The bottle’s body has been slightly modified featuring stylized, pronounced corners at the shoulders and base, giving it a sleek look.
Tequila el Jimador brand manager Jesus Ostos said consumers are faced with many options making packaging a differentiating as well as important aspect, as there are more than 1300 tequila brands in the marketplace.
"By revamping our bottle design, we are aligning our packaging with our great tasting liquid and making it more relevant to consumers," Ostos said.
Image: Tequila el Jimador . Photo: Courtesy of Tequila el Jimador .