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Taxi Studio creates new packaging design for Cadbury Dairy Milk Pebbles

UK-based brand design agency Taxi Studio has created new packaging design for Mondelez International’s Cadbury Dairy Milk Pebbles.

The US company approached Taxi Studio to provide packaging ideas for the new product to be submitted to research.

Cadbury Bitesize brand manager Sally Barton said, "We’re over the moon with the Pebbles design – the concept lends itself to remarkable activation potential, which Taxi brought to life in abundance for our internal launch to our sales teams."

The initial design, which echos with consumers, remains the same from the final round of research.

Taxi Studio creative director Ryan Wills said, "Given the timescales, the team quickly came together and generated lots of great ideas. Being inspired by the ‘joy of togetherness’, we quickly brought the ideas to life in compelling ways – we really relished the challenge."

Coated in a crispy shell, the pebble-shaped Cadbury Dairy Milk bites are available in a handy sharing bag.