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Sun Branding Solutions acquires

UK-based brand and product life cycle management firm Sun Branding Solutions has acquired food specification software business

The move is expected to support Sun Branding Solutions’ existing legal, regulatory and packaging technology services as well as improve its supply chain management capability.

Sun Branding Solutions business unit director Darren Heathcote said that the company is excited to add to its legal, packaging innovation, and ODIN artwork management solutions portfolio.

"The demands on the food retail industry are evolving faster now than at any time in the past and the need to maintain and easily provide accurate product data has never been greater," Heathcote added.

With the acquisition, the product life cycle management firm expects to help its customers address challenges placed by the rapidly changing legislative landscape such as the Food Information Regulations. is a cloud-based software tool that collects, manages and distributes product information including specification details, nutritional data and packaging information.