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Study released on opportunities for color digital printing of labels and packaging

US-based InfoTrends has announced the completion of a multi-client study entitled What Do Converters Want?

The study provides technology vendors with a better understanding of what label, flexible packaging, and folding carton converters think about color printing, related technology and what they want from color print technology in the future, said the company.

InfoTrends Associate Director Bob Leahey said its survey of 228 converters shows that color digital printing aligns well with the basic wishes of label and packaging converters.

"We also found the interest in digital print options to be just as high among flexible packaging and folding carton converters as it is among label converters,"Leahey said.

InfoTrends is a worldwide market research and strategic consulting firm for the imaging, document solutions, production print, and digital media industries. They provide insights and advice to help clients understand market trends, identify opportunities, and grow their business.