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Starbev selects Cartils design for Staropramen bottles

Staropramen, a Starbev beer brand from the Czech Republic, has chosen Cartils for redesigning its bottles to emphasize its modernity yet retaining its heritage.

According to Cartils, an angular and masculine shape was given to the bottle with a 3D design to achieve the maximum from vertical branding and was leveraged with the Staropramen S symbol embossed behind.

The new design would be promoted by advertising campaign parallel to its launch, revealed the firm.

Staropramen CEO Zbynek Kovar underlined that the new packaging offers a new brand experience, but retains the traditional Smíchovský brewery tradition.