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Southern Comfort to launch new packaging design for cans

US-based Southern Comfort is all set to launch brand new packaging design for its Southern Comfort, Lemonade & Lime pre-mix cans.

The new packaging is convenient with a bold and attention-grabbing format. The top of the can clearly conveys the lemonade and lime flavour of the drink, reports Talking Retail.

The new can packaging embraces the heritage of Southern Comfort which features the crescent city emblem, filigree illustrations reminiscent of the wrought iron balconies found in the French Quarter of New Orleans.