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Smurfit Kappa develops new shelf-ready pack for confectionary sector

Corrugated packaging company in the UK, Smurfit Kappa has developed a new one-piece shelf-ready Storey Pack aimed primarily at the confectionary sector. The pack is available as a one or two-piece tray and lid solution.

The new machine erect pack has been designed specifically for products that are not suited to being stood on edge in layers for display and is equally suited to any product depending on high on-shelf impact.

It doubles the display of difficult products that have traditionally been packed in a single layer wasting high-value display space and will allow brand managers and marketers to ensure the effective use of space and improve store appearance.

The Storey pack increases the product count per case, allows more products to be displayed and provides the ideal solution for the confectionary aisle.

Smurfit Kappa Machine Systems sales manager Richard Butler said the development of the company’s new Storey Pack will be of benefit to retailers who continuously look for better RRP solutions that enhance in-store presentation and reduce the amount of corrugate needed.

"Doubling up as a transit pack as well as point of sale display, the 100% recyclable Storey Pack reduces carbon footprint and is manufactured from FSC certified materials," Butler added.