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Smucker unveils new package to Folgers instant coffee crystals

US-based marketing and manufacturing company Smucker unveiled the fresh new look to Folgers Instant Coffee Crystals.

The new consumer-friendly packaging redesign makes preparing of a rich, flavorful cup of coffee easier and more convenient. It features an ergonomic shape and new 3-oz size offering helps storage more convenient while the easy-open flip top lid makes a fresh, quick cup of coffee even easier to enjoy.

J.M. Smucker corporate communications VP Maribeth Badertscher said that Folgers is committed to offer a wide variety of delicious, convenient coffee options at any occasion.

"Designed with the instant coffee drinker in mind, the new look of Folgers Instant Coffee Crystals boasts the same rich, flavorful taste and aroma that consumers have always known and loved, now with the added convenience of an easy-to-grip shape and flip top lid," Badertscher said.

Folgers Instant Coffee Crystals are available in single serve packets in Folgers Classic Roast (7 count) and Decaf Roast (6 count) varieties each for approximately $1.09.

J.M. Smucker has been offering consumers quality products. It is a marketer and manufacturer of fruit spreads, retail packaged coffee, peanut butter, shortening and oils, ice cream toppings, sweetened condensed milk, and health and natural foods beverages in North America. Its family of brands includes Smucker’s, Folgers, Dunkin’ Donuts, Jif, Crisco, Pillsbury, Eagle Brand, etc.