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Smoothie brand in UK selects ProofHQ to improve packaging design partnership

UK-based innocent drinks has selected online proofing tool developer ProofHQ to improve the review and approval process for its range of packaging labels.

ProofHQ gives access to intuitive online proofing tools that enable markups and comments directly on proofs and allows reviewers to see each other’s comments in real time and add replies in order to create threaded discussions.

ProofHQ CEO Mat Atkinson said packaging teams find it a tough task to manage multiple design variations across multiple product ranges.

"Online proofing significantly reduces management time, revisions, errors and costs. We applaud innocent drinks for its new, efficient and cost-effective workflow," Atkinson added.

The packaging projects of Innocent drinks range from small juice and smoothie cartons for kids, to fruit puree filled tubes, juice and smoothie bottles and cartons.