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SkyPeople launches Bag-In-Box juice beverages in China

US-based producer of fruit juice concentrates, juice beverages SkyPeople Fruit Juice has announced the launch of its Hedetang-branded Bag-In-Box (BIB) fruit juice beverages into the local market of Xi'an, Shaanxi province of China.

For the BIB fruit juice beverages, which will be gradually introduced into other provincial capital cities of China, a sterile, polyethylene (PE) inner film bag and corrugated paper box with axenic faucet is used as the container that is highly resistant to contamination and represents an ideal liquid technology.

According to the company, fruit juice beverages contained in BIB packaging have longer shelf lives when compared with beverages in traditional packages, as the PE inner film bag which protects the juice from light and heat, and the faucet are sterile.

SkyPeople CEO Yongke Xue said fruit juice beverages in BIB packaging have been designed to meet consumers’ demand for healthy and natural fruit juice products.

"This is yet another marketing strategy that we are implementing to optimize the competitive positioning of our fruit juice business," Xue added.

The company said it is offering three flavors of Hedetang-branded BIB fruit juice beverages at present, including mulberry juice, pomegranate juice and kiwi juice beverages. They do not contain preservatives, artificial colors or essences.