Global skincare brand Bliss has introduced a total brand relaunch with fresh new designs and 39 innovative formulations.
The world-leading spa brand is shaking up the beauty aisle by making it easier and more affordable than ever before to find your bliss with spa-powered, innovation-driven formulations and products.
Bliss CEO Meri Baregamian said: "We did some self-reflection and took a deep look at our products – what we could do better, and how to stay relevant and accessible. We are relaunching with 39 products – a combination of upgraded cult favorites and brand new, on-trend innovations.
"We've always known that the key to unlocking outer beauty is inner joy. So, we've listened to our consumers. They love how Bliss makes them feel and the results they get from our products. However, they needed Bliss to be easier to find, and most importantly, easier to afford."
This helped the brand nail down its goal – to democratize the skincare industry by making premium-quality, leading-edge products that are accessible and affordable. Come March, Bliss will – overnight – be available in 2,900 locations across the U.S. at prices that work for every budget.
The brand is proud to say that the full product collection is 100% cruelty-free, and blissfully free from the "bad stuff" – parabens, phthalates, SLS, SLES, and more.
"We know the importance to our consumer of how the product is made and what's in it. Nearly half of our products are now manufactured using solar power and we are constantly exploring how to build a more sustainable, good-for-you product, leveraging new ways to formulate and produce the highest quality products and packaging in more environmentally conscious ways," says Baregamian.
The launch lineup includes iconic cult favorites like Lemon and Sage Body Butter, Triple Oxygen Mask and Fab Foaming Cleanser as well as new spa-powered masks and cleansers including Patrol Clay Souffle Mask, Mighty Marshmallow Mask and Makeup Melt Gentle Jelly Cleanser, all of which consumers will also be able to experience as part of the new Bliss Spa menu debuting this spring.