Global PET solutions provider Sidel has announced the renewal of an agreement with long term partner Sidel Beverage Africa (SBA) in a bid to improve its support for packaging customers in Africa.
The partnership will provide further improvements in access to local resources for Sidel customers in East Africa, Ethiopia, West and Central Africa.
Sidel, which worked with SBA since 1999, has recently provided service and sales support to SBA, enabling the business to invest in further developing its capabilities in expanding sector for liquid packaging.
SBA CEO Claude Bosson said when the company started working with Sidel there was no PET in west and east Africa.
"With the signing of this contract, the investment it represents and the structure we have in place, together Sidel and SBA are aiming to deliver a much higher quality of service and support to our existing and potential customers," Bosson said.
As part of the on-going relationship with Sidel, SBA will open its new office in Nairobi.
Image: Sidel-SBA partnership enhances support for packaging customers in African and Middle East markets