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SGK’s Brandimage and Anthem win two awards in 2013 Pentawards packaging design competition

Brandimage and Anthem, part of SGK's brand development group, have won two awards in 2013 Pentawards worldwide packaging design competition held in Barcelona, Spain.

SGK

Brandimage has won a gold Pentaward for the packaging design of Bama, a new mineral water for the China market.

Anthem has received a bronze Pentaward for the packaging design of PLUS private brands’ PLUS Washing Powder and PLUS Liquid Detergent for the Netherlands-based supermarket PLUS.

SGK global chief creative officer Lor Gold said that packaging expresses brand so it should be creatively designed as per the consumer’s choice.

"The Pentawards Brandimage and Anthem have received reaffirm this. Both Brandimage and Anthem create brand desirability from the package design out, all the way to the next level in order to help drive brand performance," Gold added.

"Brandimage brings brands ‘to the shelf’ through breakthrough ideas and packaging design — seducing consumers directly at the point of decision."

"Anthem’s ‘shelf out’ philosophy puts the brand’s package at center stage to elevate and amplify desirability across all touchpoints — anywhere people come in contact with what the brand stands for."

Image: Brandimage has designed packaging of Bama mineral water for China market