Matthews International's division SGK announced that Anthem Worldwide and Equator Design, each part of its brand development group, have secured a Gold, Silver, and Bronze in the 2017 Pentawards Worldwide Packaging Design Competition.
The Pentawards are recognized as the most prestigious worldwide competition exclusively devoted to packaging design. This eleventh edition of the Pentawards received 2,013 entries from 5 continents and 54 countries. An international jury composed of eminent packaging design professionals chaired by Co-Founder Brigitte Evrard awarded the winners based on creativity, impact branding and design excellence.
"Today consumerism is driven by emotions, packaging that connects with consumers and creates brand relevance will inspire choice," said Janice Jaworski. "This honor acknowledges packaging design excellence as an opportunity to claim greater brand advantage on the retail shelf to drive top-line growth."
In the Concept – Other Markets category, Anthem Benelux was awarded GOLD for its package design:
The Life Laundry
Brand Owner: Concept
In the Food – Limited Editions category, Anthem Toronto was awarded SILVER for its package design:
Kellogg's Corn Flakes Special Edition
Brand Owner: Kellogg's
In the Food – Distributors/Retailers own brands category, Equator Chicago was awarded BRONZE for its package design:
Sam's Club Member's Mark
Brand Owner: Walmart
"We often get asked what private brands want in terms of pack design, and the answer is simple: a design that lengthens product shelf life and is able to compete with well-known national brands on more than price, while remaining in line with their overarching brand position and values. We understand how building private brand equity creates consumer loyalty," said Gary Flynn, managing director, at Equator. "And then of course there's the design. As much as we approach every brief with a strategic head, it's incredible design that is at our heart."
Jaworski concluded: "The Pentawards recognition is a testament to the power of design to connect brands with consumers through packaging – to drive brand desirability, engagement and loyalty to help drive brand performance."