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Schawk launches ColorDrive, print-quality management platform

Schawk, a provider of brand development and deployment services, has announced that it has launched ColorDrive, the industry’s first cloud-based, print-quality management platform.

According to the company, ColorDrive is the first product of its kind to align measured and calibrated visual scores throughout the packaging development supply chain process to achieve the highest levels of consistency currently possible in the reproduction of a brand’s colors worldwide.

Schawk director Robb Frimming said the ColorDriv, which has been trialed by three of the world’s largest consumer goods companies, has undergone significant development and refinement over the past 10 years.

"ColorDrive is the only commercially available print quality management platform that is brand-centric and synchronizes color communication between marketer, premedia group and printer," Frimming said.

The product is currently in use at 15 packaging printers in 30 locations to manage the print quality of the packaging for more than 35 brands in North America, Europe and Asia Pacific.