UK-based J Sainsbury's has decided not to use boxes and replace them with bags for reducing excess packaging on their 'basics' range of breakfast cereals.
The move would reduce the company’s annual packaging requirement by 165t a year with benefits in fuel and carrier bag consumption.
The supermarket launched basics Rice Pops in bags last year and will convert the range by the end of the year.
The replacement of box with bags is the latest in a long line of packaging innovations that Sainsbury’s has undertaken in an effort to reduce its environmental impact.
Earlier this year, the supermarket announced that it was ending its use of tin cans for its basics chopped tomatoes in favour of cartons.