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SAAB Drink chooses Rexam’s can

SAAB Drink chose UK-based Rexam’s beverage can for Meladaj, its new apple-based carbonated soft drink, which will make its way into the Italian market in bars, clubs and retail outlets.

Rexam and Enrico Giotti teamed up to create the 25cl slim aluminum cans, produced at Rexam’s Enzesfeld plant in Austria, in an attempt to refurbish the brand’s design, according to the company.

Rexam’s spokesperson Monica Mantovani said that it was interesting to work with a new brand such as Meladaj, and helping the company to develop such a brand.

"The cans look fantastic and we were delighted to help them get the best out of their great brand design," Mantovani said.

SAAB Drink owner Angelo Schioppa said the Slim aluminum can is the perfect package for its product and really enhances the drinking experience.

SAAB Drink collaborated with Rexam’s graphics department to adapt Meladaj’s design to the can printing process, featuring a detailed apple drawing.

The design is printed on a background of Rexam’s Bright White ink.