UK-based Rubicon will be incorporating Tetra Pak’s new HeliCap to its fruit drinks.
Rubicon Exotic marketing director Adrian Troy said the company was founded on innovation, and has a pride in bringing new exciting products to the UK market first, according to packagingnews.co.uk
"This is a heritage we share with Tetra Pak, a company that is constantly innovating and improving its packaging solutions. We are delighted to announce the transition of the Rubicon range to the Tetra Pak Brik Aseptic 1 litre Slim Carton with HeliCap," Troy said.
"We think our consumers will welcome the extra convenience and storage safety it offers over more traditional closures, while enjoying the same high quality Rubicon product."
Helicap is a new carton closure which is a one-step twist, resealable cap, currently available in the UK with the Tetra Pak Brik Aseptic one liter slim carton, according to Tetra Pak.