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RPC Superfos designs new salad tub for Atria Finland

RPC Superfos has designed new tub for Atria Finland’s salad range, which helps to reduce the amount of packaging waste.

The new injection moulded polypropylene tub has been developed to replace he range’s 15-year back packaging.

The light weight container features different printed designs according to the salads inside, while earlier packs were identical with only the lid matching the actual content.

In addition, the new container features an indent on the corner of the lid, which helps in an easy opening and re-closure.

According to RPC, the new lid can also be produced on the existing filling line, helping to improve functionality.

Atria Finland packaging development manager Janne Hautala said: “Our premium salad series, sold under an almost iconic brand, Forssan, simply needed a new packaging solution after almost 15 years in an unaltered pack.

“These products have been popular in Finland for decades, so we did not want to do anything to jeopardise its status. We were looking for an upgrade, not a complete change.”

In May, RPC Superfos has also provided a customized pot for Czech food company Delimax.

The pot made for the Czech firm’s Varmuza salad and delicatessen range has been claimed to be not only attractive but also connecting with customers.

Consumers can get details about the product range, history and ingredients used by Delimax, by scanning the QR code by smartphones.


Image: RPC Superfos has designed new tub for Atria Finland’s salad products. Photo: courtesy of RPC Group Plc.