RPC Bebo Plastik has created a new margarine tub with a curved lid for the launch of Unilever’s airy whipped Lätta Light margarine. The pack has been introduced in Germany, Austria, Switzerland and the Netherlands.
According to RPC, the lid design represented a challenge for the printing as the height of the rim differs from around 3mm up to 12mm. Both the tub and lid are printed in six colors.
They feature the traditional multi-colored Lätta logo with a new silvery background for the tub and a contrasting translucent background for the lid.
Lätta brand manager Claudia Schneider said RPC Bebo has supported the brand in creating a new structural pack which helps its innovation to achieve success in the market.
"Both the long and successful partnership with RPC Bebo and this latest pack design underline the company’s technical skills that have enabled us to maximise awareness of the new Lätta & Luftig," Schneider added.