Adrian Pierini, based in Argentina, has developed a new packaging design for antiperspirants brand Rexona men.
The design is said to encompass more angular shapes with greater emphasis of black color, and the correct levels of reading set by the marketing team and the agency.
According to the firm, the information distribution was not tinkered with much, but a design with higher visual impact was created as part of a compact whole that is recognizable in the shelves.
The chromatic codification has been made clear with comparative more contrasted chromatic planes, the firm said.
It was said to be mandatory to communicate the high effectiveness of the new packaging that included aesthetic as well as other elements.
Adrian Pierini has worked for most of the Rexona offerings since 8 years, and it happens to be the third time that the designer has contributed in brand transformation.