Global beverage can manufacturer Rexam has announced the launch of new technologies with two customers in South America.
New Age, a beverage company, collaborated with Rexam to launch its Classic drink in a can with a thermochromic ink, which ink turns green, red or blue to create an artwork once the content reaches its optimum drinking temperature.
The company’s three flavors Classic Citrus, Classic Tonic and Classic Diet Tonic are currently available in the Brazilian market in the specialty 350ml cans.
Backus has also joined forces with Rexam to launch its Peruvian beer Cusqueña in a new sleek can with a technological twist.
Rexam created new finish for the can, which is said to be a mix of ink and varnish to create a wet look. The cans are being produced at Rexam’s Jacareí plant in Brazil.
Image: Rexam cans for New Age’s Classic drink