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Rexam creates slim can for Sprizzerò

Rexam Beverage Can has created 25cl slim cans to Austria-based Sprizzerò by De Martin for the launch of its aperitif drink SPRIZZERÒ to the UK market.

The cans are produced at Rexam’s Enzesfeld plant in Austria and will initially be available in fine restaurants, bars and some of the UK’s clubs.

According to Rexam, the launch of SPRIZZERÒ into the UK market will be supported by promotions and special events, including after show parties during the games.

Rexam Beverage Can sales director Harald Moser commenting on the move to the UK said: "The cans are really unique and popular with consumers, and with an increased demand for on-the-go consumption which the beverage can suits perfectly, we have no doubt that SPRIZZERÒ will be a great success in the UK."