Global consumer packaging company Rexam and PepsiCo Beverages Italy have collaborated to produce the new Beyoncé FUSION bottle
The Fusion bottle has a new shape and features Rexam’s high definition printing graphics.
PepsiCo Beverages Italy CSD marketing and engagement channel manager Barbara Saba said the company collaborates with Rexam to develop solutions that support its products from a technical perspective and also add value to its marketing messaging.
"The can and in particular the FUSION aluminium bottle is so much more than Pepsi packaging, it communicates our brand vision to the end consumer," Saba added.
The limited edition Pepsi Beyoncé bottle is produced at Rexam’s Ejpovice plant in the Czech Republic and is printed with PepsiCo colors red and blue on a silver background.