Brand communications agency in the UK Refinery has created new packaging for Chinese dipping sauce brand Sweet Mandarin Sauces.
The packs are available in 500 Sainsbury’s stores in the UK following a redesign.
Refinery helped create the new branding and packaging which is believed to have impact and differentiate the range from its competitors.
The agency also wanted to create a new packaging that would convey a sense of quality and heritage in the brand.
Sweet Mandarin Sauces, which are set to be launched in Russia in January 2013 were created by twins Helen and Lisa Tse, who also run the Sweet Mandarin restaurant in Manchester.
They secured £50,000 investment from Dragons’ Den’s Duncan Bannatyne and Hilary Devey in September 2012.