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RCCI unveils new flavors for global bottler network

Royal Crown Cola International (RCCI), a division of Cott Beverages, has announced the availability of new flavors in its beverage portfolio for its global bottler network.

Royal Crown Cola International marketing vice president Moshy Cohen said it identified that consumers were thirsting for new flavors, and are giving its family of bottlers everything they need to capitalize on that trend, according to packagingeurope.com.

"Whether providing technical support and guidance on ensuring product quality, to offering new flavor varieties and eye-catching packaging graphics, our goal is helping our bottlers win at retail and drive market share," Cohen said.

RCQ special edition flavors line offers a variety of flavors including ‘Guava Melon,’ ‘Cranberry Acai,’ ‘Sicilian Lemonade’ and ‘Guarana’.
Its preformatted packaging designs can be tailored for any market and are available in 2 and 0.5 liter bottles, as well as 16 oz cans, said the company.

RCCI is expanding bottler network in emerging markets such as Africa, Southeast Asia and Latin America has access to "RC Kick" cola and the "RCQ Special Edition Flavors" line.