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Purple Creative designs packaging for Glenfiddich’s whisky

UK-based design agency Purple Creative has created new packaging design for Glenfiddich Distillery's new single maltScotch whisky Glenfiddich Spirit of a Nation.

The packaging comes with white color palette.

The design agency has used white-on-white typography with accentuated shadow, while using a wooden box similar to other Glenfiddich vintages that comprises details including a compass pointing South and an age statement in white.

Glenfiddich Spirit of a Nation is offered with a leaflet featuring subtle white typography with varnishing on the front cover, while it reads the story of Glenfiddich founder William Grant.

Purple Creative founder and creative director Gary Westlake said it was an honor to create a limited edition whisky to represent such a unique challenge.

"Inspired by the expedition’s terrain and technology, we had to create a contemporary whisky, while adding the premium craftsmen cues you’d expect from a Glenfiddich Vintage Reserve," Westlake added.