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Pure develops brand name and packaging for fruit-based pouches

Packaging design agency Pure has developed the brand name and packaging for new fruit-based pouches Go Fru ambient snack products produced by Nature’s Finest.

Pure owner and creative director David Rogers said Nature’s Finest is a fruit driven product manufacturer, which led to the brand name ‘Go Fru’.

"The design reflects the contents in a fresh way through use of type and original illustrations," Rogers added.

The new packaging has a funky, tactile structure.

According to Pure, the new range will be available in Waitrose and Tesco soon.