Printpack has created new pack designs for UK’s confectionery manufacturer Kinnerton, which released 100% chocolate versions of Unilever’s Magnum, Cornetto and Mini Milk ice cream brands.
The US packaging firm identified that its High Resolution Gravure (HRG), developed in response to industry demand for improved graphics, would be the better solution for the new confectionery packs.
Kinnerton purchasing director Bradley Davis said HRG helped to achieve both impact at point of purchase, as well as a quality finish in the eyes of the consumer.
"It is still very early days, but the feedback has been extremely encouraging to date," Davis said.
HRG, which provides better shelf appeal and high impact graphics and illustration reproduction, is also claimed to offer sharper print quality.
Image: Printpack’s new pack design for Kinnerton chocolate