Printpack has been selected as the preferred packaging partner by the UK-based KP Snacks to produce new packaging for the company’s re-branded range of flavored and textured crisps.
As part of the new packaging, Printpack selected new technology for better Flexo print and introduced various graphics on the Phileas Fogg packaging, which are claimed to make the pack stand-out on shelf.
KP Snacks senior packaging buyer Harjot Mandla said Printpack has provided the company with a tailored packaging solution and enabled it to make the most of its rebranded design.
"The relaunch has been a great success seeing products fly off the shelves at Sainsbury’s and Waitrose and we anticipate the same success when the products are available at Asda, Morrison’s and Tesco soon," Mandla added.
Flexible and specialty rigid packaging manufacturer in the US, Printpack, worked with KP Snacks and has been able to increase the impact of the new packs, using new technologies.
Printpack operates 28 manufacturing facilities in the US, Mexico, the UK, Poland and China.