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PKG creates new branding and packaging for Hillshire Brands product

US-based PKG, part of the Hangar 12 Group, has created new branding and revamped packaging for Hillshire Brands' State Fair Brand Corn Dogs.

The new-look packaging showcases the product’s playfulness while creating a differentiation between flavors and forms.

As part of the new packaging, the brand’s iconic blue will remain a centerpiece, brightened by ‘nighttime at the state fair’ fireworks.

A handwritten typeface, new appetite-inducing product photography and a re-imagined, re-structured flavor ribbon have also been included.

PKG creates branding and packaging enabling manufacturers and retailers tell brand stories that generate conversation and drive consumer awareness.