UK-based Pira International is launching a new multi-client study to assess the opportunities for beer in PET packaging. The study is aimed at brewers, brand owners, packaging converters and suppliers who need to understand the market potential for beer in PET, technology drivers and barriers, consumer acceptance, hot topics and a realistic timeline for adoption based on primary research.
Polyethylene terephthalate (PET) is showing increased demand from a number of different categories including juices and nectars, ready-to-drink (RTD) teas, functional drinks, flavoured waters and beer, according to Pira.
With a number of technology solutions taking off and increasing interest from brewers and brand owners, Pira International has considered it an apt time to launch a new multi-client study on the future of beer in PET packaging.
The new study, which will be published in Q1 2011, will explore the full range of technology solutions, provide a thorough assessment of the feasibility and challenges of each solution, forecast likely technology developments to 2015. In addition, the study will provide a full market assessment, with quantitative five-year forecasts for each application based on extensive primary research across the value chain and consumer focus groups.