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Pi global redesigns cheese packaging

UK-based design agency Pi global has redesigned packaging for cheese brand Arla Apetina in a bid to attract new customers for the product.

Pi created a branded Apetina range with a visual messaging that is clear.

The agency also completely reshot the product photography and displayed the range on-pack segmented by cheese type each defined by a background color to assist customers.

Pi global design director Daphne Hine said, "The new Apetina range design was conceived and executed to help deliver a much needed breath of fresh air within the cheese fixture."