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Pi Global creates new packaging for Norwegian biscuit brand

Global branding and design consultancy Pi Global has created new packaging and ‘iconnector’ for Norwegian company Sætre’s Ballerina biscuit brand.

The new packages have been designed with two different expressions to allow for maximum flexibility for it to be used across various pack formats and product types, as well as across all other consumer touch points.

In line with the new ‘family favourites’ brand positioning, the agency also created new pack designs for the three flavor variants of the original Ballerina biscuit and brought the Dots brand under the new Ballerina umbrella.

The usage of an ‘iconnector’ provides space on the pack to communicate clearly to the consumer about new product offers such as ‘dip me in milk for the best flavour’ for Dots.

Pi Global design director Daphne Hine said, "This redesign fulfils the requirements of the brief to ‘spread joy and happiness to the family."