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Persil to launch laundry products in new pack design

Unilever’s laundry brand Persil is set to re-launch its Persil Small & Mighty liquids in a new pack design, featuring a multifunctional Stain Eraser Ball.

The Stain Eraser Ball allows consumers to measure exact dosages, and with its dimpled surface, pre-treats tough stains directly prior to a main wash.

According to Unilever, the pack design comes with an easy-to-open flip top lid and spout for mess-free pouring, which will ensure optimum standout on shelf, together with the multifunctional Ball held within the bottle’s heart.

The three stain types including grass stains, red stains and oily stains will be communicated through the bio and color packs featuring the ‘3X Cleaning’ logo. Highlighting its skin sensitive formulation, the non-bio packs communicate ‘Kind next to skin’.

Persil forms part of the company’s Sustainable Living Plan, which aims to halve the environmental impact of doing laundry across the lifecycle of the product by 2020.