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Pernod Ricard unveils new packaging for Olmeca Altos

Pernod Ricard has revealed new packaging for its Olmeca Altos Tequila brand.

Coming just ahead of its US release later in September, the new packaging includes an easy-pour bottle and a wooden cap, which the company says will appeal to bartenders and encourage them to promote it on-premise, according to just-drinks.com.

Pernod Ricard Olmeca Olivier Fages international VP said educating bartenders about Tequila has been crucial to its strategy.

The company plans to release the new packaging across into global markets over the next 12 months, following the US release.