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Pernod Ricard selects Eastman’s copolyester for Malibu labeling

Beverages manufacturer Pernod Ricard has selected Eastman Chemical’s Embrace copolyester in designing labels for its new Malibu Red rum and tequila liqueur brand.

Malibu Red

The new labels come with better clarity and high gloss to showcase graphics along with 360-degree graphic capabilities to offer maximum shelf appeal and consumer interest.

Eastman has used the Eastman Embrace copolyester for the label and reverse-printed the image on it to offer mirror-image, metallic silver and red look with improved graphics.

Malibu global brand manager Valérie Chhoeu said the see-through sleeve and silver and red colors bring a new look to the Malibu Red bottle.

"Malibu Red is pushing the boundaries of existing categories so we wanted a groundbreaking design," Chhoeu added.

According to Eastman, the copolyester has over 75% shrinkage and ability to shrink around contoured or complex containers.

Eastman Chemical Company specialty plastics packaging market development manager Ronnie Little said packaging drives sales and attracts consumer attention on retailer shelves.

"We are pleased the Eastman Embrace family of resins can provide opportunities to enhance brand experience through increased functionality and sustainable packaging," Little added.


Image: Pernod Ricard’s Malibu Red rum bottle