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PepsiCo launches recyclable cups

PepsiCo has announced that it has begun offering five options of eco-friendly, recyclable and compostable cups to foodservice customers in the US.

The new offerings consist of fully recyclable clear plastic cups, including an rPET cup containing 20% post-consumer recycled content, as well as compostable paper cups and wax cups made with plant-based materials.

The Pepsi-branded cups display engaging green imagery and clearly communicate the environmental benefit, stating ‘Wow, Our Cups are Fully Recyclable,’ or a similar message respective to the materials used. They also encourage consumers to visit Earth911.com for information on how to properly dispose of materials in their local communities.

PepsiCo Foodservice CMO Margery Schelling said the growing demand for eco-friendly beverage packaging has prompted the company to introduce the green cups, which are an advancement in technology and make consumers feel good about the environmental impact of their purchases.

Research shows that 94% of consumers are concerned about the environmental effects of beverage packaging and 60% of Millennials and Gen-Xers would be willing to pay slightly more for recycled beverage packaging that’s better for the environment.