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Pearlfisher revamps brand identity and packaging for H2O+

Personal care brand H2O+ has had a makeover of its brand identity and packaging done by design agency Pearlfisher New York.

H2O+ products are enriched with sea botanicals, said the company.

Pearlfisher New York created a contemporary logo that emphasises the ocean’s waves, while the graphic re-design depicts the layers from the oceans bed to its surface.

Pearlfisher creative partner Jonathan Ford said H2O+’s global redesign needed to illustrate its universal expertise.

"The design emphasises the immense power, richness and restorative qualities of the ocean and the science of marine botanicals, reinforcing the brands core truth of the benefits of marine science," Ford added.