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Pearlfisher & O-I develop new packaging for Cutty Sark whisky

Pearlfisher and O-I have developed exclusive new glass packaging for the launch of the first permanent addition to Cutty Sark whisky’s core range.

O-I marketing manager Paul Lavin said Edrington wanted to make a statement of intent about the development of the Cutty Sark brand, and has found it in premium glass.

"The angular shape and brilliantly embossed positioning speak of a confident brand, at home with its reputation as one the best-selling Scotch whiskies in North America and around the Mediterranean and as one which is growing strongly in emerging markets across Asia and South America," Lavin said.

The new bottle, designed by Pearlfisher and realized in green glass by O-I’s Alloa glass plant, comes in a tall, oval shape, which slims from shoulders to base. It has a new label, a halftone image of a tea clipper on a grey stormy sea, which was made in 70cl & 75cl sizes.

Owens-Illinois(O-I) is a glass container manufacturer headquartered in Perrysburg, Ohio, US.