Design agency in the UK Pearlfisher has created the brand strategy, brand identity and packaging design for a new oat based drink Oat Works from Wellness Works.
Pearlfisher has used vibrant color as part of the design, for Oat Works to support the ingredients in each variant, while the beige background pack color was selected to show up the core oat advantages of the brand.
In the ‘O’ of the Oat Works identity and on the bottle top packaging, the oat has also been championed and the heart icon on the pack front attracts to the product’s natural and heart healthy properties.
Pearlfisher strategy director Tess Wicksteed said the design moves away from current oat cliches, using bold, rich and modern typography.
"We have communicated the smoothness and taste of Oat Works through vibrant fruity colours and icons that reflect flavour. A future focused design for next generation oats!" Wicksteed added.