UK-based design agency Pearlfisher has created the brand identity, naming, tone of voice and packaging design for new raw coconut water – Unoco.
Pearlfisher highlighted Unoco’s point of difference and created a new raw brand proposition in a market where ‘pure’ is already established.
Pearlfisher head of words Sylvie Saunders said the company has embraced the ‘Uns’, which have become central to the whole story and are used throughout the copy, communication and brand name, Unoco.
"Our objective was to create a distinctive character and attitude for a brand that is: Untouched, Unheated, Unrefined, Unchanged, Unsweetened and Untampered with," Saunders said.
The agency created a simple identity using the letters that spell out the Unoco name in a pattern that reflects and represents the idea of a fresh coconut with a liquid center.
Image: Pearlfisher’s packaging for Unoco