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Pearlfisher creates brand identity and packaging for Innosense

Independent design company in the UK, Pearlfisher has created the brand strategy, name, tone of voice, brand identity and packaging for a range of practical feeding products for babies, Innosense.

The Innosense range, which consists of everything mothers need to feed the way that comes naturally to both mother and baby, has 36 products in its range.

According to Pearlfisher, Mothercare’s Innosense bottle has an off-centered teat making it easier to keep the teat full of milk while tilting the bottle at all hardly.

Pearlfisher deputy creative director Sarah Butler said the company has created a logotype that plays homage to the ‘m’ Dolly logotype.

"The packaging design incorporates black and white baby photography, providing an aesthetic that is modern and striking whilst still caring. The secondary packaging structure reflects the bespoke curves in the Innosense bottle design," Butler said.