India-based food & beverages company Parle Agro has announced the launch of its apple juice drink ‘Appy Fizz’ in returnable glass bottles (RGBs).
The move enables Parle Agro to penetrate further and widen its footprint in virgin territories and increase the market share of the drink.
Parle Agro joint managing director & CMO Nadia Chauhan said the launch of Appy Fizz in RGBs, which is a new way for growth, is expected to open up more channels of distribution, the thehindubusinessline.com reported.
"This will certainly add numbers in terms of sales volume and will further consolidate our position in the beverage market," Chauhan said.
The new pack format has been launched in the Indian states including Maharashtra, Madhya Pradesh, Chhattisgarh, Bihar and Karnataka.